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Technical SEO

Fix the Issues Blocking Your Rankings

Crawl errors, duplicate content, and speed failures silently block your best pages from ranking. We audit your entire site, prioritise every issue by ranking impact, and fix them — so search engines can find and index every page you deserve to rank.

Why It Matters

Why Technical SEO Failures Are Invisible Until Rankings Collapse

The most common technical SEO mistake is treating infrastructure as a one-time setup rather than an ongoing discipline. Teams launch a site, run one audit, tick off a checklist — and then let new deploys, CMS updates, and content additions quietly introduce crawl errors, duplicate pages, and broken internal links that no one notices until rankings start slipping.

The real cost is compounding invisibility. A single misconfigured robots.txt directive can block an entire directory from Google's index for months. A canonical tag error on product pages can split link equity across dozens of near-duplicate URLs. A redirect chain introduced by a URL restructure can drain the authority from your highest-value backlinks without a single warning in your analytics dashboard.

Technical SEO solves this by treating your site's crawlability, indexation, and speed as a managed system rather than a launch checklist. We audit the full infrastructure, fix every issue that has a measurable impact on how search engines find and rank your pages, and implement monitoring so problems surface immediately when they're introduced — not weeks later when traffic has already declined.

Our process prevents recurrence because we document every fix and its root cause, then configure automated crawl monitoring that alerts us the moment a new issue matching a previously fixed pattern appears. Fixes don't just solve today's problems — they establish guardrails that prevent the same class of problem from compounding silently in the future.

What's Included

Everything Included. Nothing Hidden.

Every Technical SEO Services engagement is scoped, priced, and delivered in full — agreed upfront with no surprise extras and no work handed off to anyone else.

01
Full site crawl and technical audit using Screaming Frog and Google Search Console
02
Core Web Vitals remediation targeting LCP, INP, and CLS thresholds
03
XML sitemap generation, optimisation, and Search Console submission
04
Robots.txt audit and correction to prevent unintended crawl blocking
05
Canonical tag implementation eliminating duplicate content signals
06
Schema markup implementation for rich snippets across key page types
07
Internal link architecture restructure improving crawl depth and PageRank flow
08
HTTPS migration, redirect chain cleanup, and hreflang implementation for multi-region sites
09
Log-file analysis identifying which pages Googlebot crawls most and least frequently
10
JavaScript rendering audit ensuring dynamic content is fully indexed by search engines
11
Crawl budget optimisation blocking low-value URLs from consuming Googlebot's allocation
12
Site architecture restructure reducing click depth to key pages to three clicks or fewer
What You Receive

Exactly What We Deliver

No vague deliverables. Every Technical SEO Services engagement comes with a clear set of files, assets, and outputs.

Full Site Crawl Report

A complete crawl of every URL on your domain, categorised by indexability status, error type, and ranking impact. Every issue is prioritised so your team knows exactly what to fix first.

Technical Fix Roadmap

A structured, developer-ready fix plan for every identified issue — covering robots.txt, canonicals, redirects, structured data, and Core Web Vitals. Each fix includes acceptance criteria so implementation can be verified.

Core Web Vitals Remediation

Page-level LCP, INP, and CLS diagnostics with specific code and server-level fixes. Improvements are validated in PageSpeed Insights and Google Search Console before the engagement closes.

Schema Markup Implementation

Structured data added and tested across all key page types — service pages, FAQs, articles, and local business entities. Validated through Google's Rich Results Test to confirm eligibility.

Redirect Chain Cleanup

Every redirect path on your domain mapped and consolidated into single-hop 301s to recover lost link equity. A redirect inventory is delivered as a living document for your development team.

Ongoing Crawl Monitoring Setup

Automated crawl monitoring configured to surface new technical issues as they're introduced by site updates. Monthly crawl summary reports keep you informed without manual investigation.

Our Process

From Kickoff to Results in 4 Steps

A clear, structured process so you always know where things stand — no guessing, no surprises along the way.

Crawl & Audit

We crawl your entire site, pull Search Console and log-file data, and compile a prioritised list of every technical issue affecting your indexability and rankings.

Fix Roadmap

Each issue is categorised by severity and ranked by estimated ranking impact. We present a clear fix roadmap so you know exactly what we're doing and why, in what order.

Implementation

Fixes are implemented directly in your CMS or codebase, with staging tests for anything that could affect site behaviour — no changes go live untested.

Monitor & Maintain

Post-fix we set up ongoing crawl monitoring so new technical issues surface immediately and are resolved before they accumulate into ranking problems.

Common Situations We Fix

Problems We've Seen — and How We Prevent Them

These are real situations that come up. Here's how our process makes each one impossible.

Important pages aren't being indexed by Google

We identify exactly why Google is skipping your pages — whether it's a robots.txt block, noindex tag, canonical pointing away, or crawl budget exhaustion — and implement targeted fixes. Pages that should be indexed become accessible to Googlebot within days of the next crawl cycle.

Site speed is tanking Core Web Vitals scores

We diagnose LCP, INP, and CLS failures at the page level using real-world field data from Search Console's CWV report. Fixes target the specific assets, render-blocking resources, and layout shifts causing each metric to fail its threshold.

Duplicate content is splitting your ranking signals

Canonical tag errors, parameter-generated duplicate URLs, and near-identical paginated pages all fragment the link equity that should concentrate on one authoritative page. We consolidate duplicates and implement canonicals correctly so your ranking signals stack on the right URLs.

A site migration caused rankings to drop significantly

Migration-related ranking drops almost always trace to missing redirects, changed URL structures not covered in the redirect map, or canonical errors introduced during the rebuild. We audit the pre- and post-migration URL states, identify every broken redirect path, and restore the link equity flow that was severed during the migration.

Why It Works

What Makes Our Approach Different

We don't just deliver a project — we make sure it actually performs for your business after launch.

Every Page Gets Indexed Correctly

If Google can't crawl a page it can't rank it, no matter how good the content is. Technical SEO ensures every page you want indexed is accessible, and every page you don't want indexed is properly excluded — giving your valuable content the best possible chance to rank.

Faster Pages, Lower Bounce Rate

Core Web Vitals are a direct Google ranking factor and a direct driver of user behaviour. Pages that load in under 2 seconds retain significantly more visitors. Fixing speed issues simultaneously improves rankings and keeps prospects on your site long enough to convert.

Clean Site Architecture Scales With You

A disorganised internal link structure dilutes your site's authority across hundreds of pages and makes it harder for Google to identify your most important content. Restructuring the architecture concentrates ranking signals on the pages that matter most and scales efficiently as you add new content.

Proactive Issue Detection

Technical problems compound silently — a crawl error introduced by a site update can quietly drain rankings for weeks before anyone notices. Ongoing monitoring catches issues the moment they appear, before they affect traffic.

Technical SEO Services — Common Questions

Ready to Get Started with Technical SEO Services?

Book a free strategy call. We will review your goals and put together a clear, no-obligation plan.